One year after receiving SOC2 Type I, Claravine Achieves Additional Third-party Validation for Data Standardization Practices.

Lehi, U.T. July 20, 2022 – Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud®, announced that it has completed its SOC 2® Type II compliance examination. Achieving SOC 2 compliance is a significant milestone for Claravine, as it demonstrates the company’s commitment to the industry’s highest standards for managing data.

Claravine successfully completed the Service Organization Control (SOC) 2 Type II audit and received its compliance certification just one year after the company attained its SOC 2 Type I certification. SOC 2 Type II is a step beyond SOC 2 Type I in that it describes the internal control policies an organization has in place at a single point in time and describes their suitability, as well as tests those over time, typically a 12-month period.

A rigorous compliance standard developed by the American Institute of Certified Public Accountants (AICPA), SOC 2 is designed to specify how organizations should manage customer data. Through the process an organization’s internal controls for privacy and information security are examined, assessing compliance at a specific point in time. SOC 2 compliance certification is recognized globally for its rigor in the review of organizations’ systems and controls. It affirms that Claravine’s practices, policies, procedures and operations meet the SOC 2 standards for security and data protection.

Founded in 2012, Claravine empowers a proactive approach to data by activating standards across people and technology – bridging the silos that limit speed and decisions. The company has forged successful partnerships with well-known Fortune 1000 companies such as Under Armour and Ancestry and is currently working with a quarter of the Fortune 100. With a collaborative user interface and strategic integrations with top customer experience platforms such as Adobe and Google, The Data Standards Cloud helps global organizations define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased ROI.  

“From our start, we’ve been focused on building credibility with our clients by investing in our people and technology and holding ourselves to the highest standards in data integrity,” said Verl Allen, CEO, of Claravine. “We know that our audience relies on trusted third-party reports to supplement their own research when considering technology investments. This is why we are committed to enlisting independent testing and auditors like SOC 2 to demonstrate how our Data Standards Cloud can be fully trusted.” 

In addition to achieving SOC 2 Type II compliance, Claravine is having a landmark year with milestones including an additional $16 million in Series B funding, hiring an influx of new engineers and being named a “Momentum Leader” and “High Performer” in the Spring 2022 G2 Rankings. 

Claravine is on track to meet its ambitious growth goal of doubling its revenue this year, accelerating product development, and investing in its integrations to automate data standards across digital experiences. 

2024 Update: We are thrilled to announce that Claravine has again achieved SOC 2 Type II compliance. This achievement reinforces our dedication to the industry’s highest standards for managing data.

2025 Update: Building on the foundation of trust, Claravine has successfully completed another year of stringent compliance reviews and again received SOC 2 Type II compliance . This ongoing achievement highlights Claravine’s reliability and dedication to upholding the highest standards for data management in the industry.

About Claravine

Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to data by activating standards across people and technology, bridging the silos that limit speed and decisions across digital experiences. That’s why a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. 

For more information, visit www.claravine.com.  

About SOC2 Compliance

Service Organization Control (SOC) 2 is an IT auditing program developed by the AICPA (American Institute of Certified Public Accountants) to evaluate the systems, policies and controls an organization uses to process data and to verify the suitability of this design and ensure security protocols are in place to protect the data.  SOC 2 is the industry gold standard for data security and has become a requirement for vendors working with large enterprises.  SOC 2 provides a means by which companies are able to certify that their vendors meet their own corporate governance and risk management requirements.

Feel free to visit the AICPA website to learn more about SOC 2.

PR Contact:

Maggie Stasko
Account Manager
Kite Hill PR
maggie@kitehillpr.com 

The post Claravine Strengthens Commitment to Data Integrity by Achieving SOC 2 Type II Compliance appeared first on Claravine.

At Claravine, we’re always looking ahead—building the tools that help teams move faster, work smarter, and stay aligned across an increasingly complex marketing ecosystem.

And we’re excited to announce a set of new capabilities designed to do just that.

Our latest features unlock smarter workflows by breaking down data barriers through automation and AI, providing solutions for global flexibility, empowering decision-makers, embedding Claravine where teams work, and expanding ecosystem impact.

Whether you’re managing taxonomies across regions, syncing data between systems, eager for additional insights, or looking to meet teams where they work—there’s something here for you.

Available for Early Access

Taxonomy Translation

Automatically Translate and Align Taxonomies

If your role includes ensuring taxonomy consistency across your multiple clients, agencies or brands, how do you harmonize all of this into a single source of truth? Right now, it’s probably a highly manual process – one that can be time consuming and error-prone, slowing down your work and progress toward aligned, ready-to-use data. 

Our new taxonomy translation capabilities streamline this complexity by using LLMs to automate the mapping, alignment, and transformation of taxonomies. Whether you’re standardizing across brands, migrating taxonomies, or aligning global and regional structures, Claravine uses AI-driven translation to match and validate and then puts you in the driver’s seat to review the output—reducing manual work, improving data quality, and accelerating time to insight.

Perfect for agencies and brands alike, this solution makes it easier to collaborate, measure consistently, and scale operations across clients, teams, and tools.

Explore the feature

Connector: Salesforce Marketing Cloud Engagement

Inbound integration available for early access, with outbound coming soon!

Our newest connector enables automatic syncing between Salesforce Marketing Cloud Engagement and The Data Standards Cloud. 

We are able to bring data from Salesforce Marketing Cloud Engagement into the Claravine platform including campaign, journey, and asset objects. And with outbound coming soon, you’ll also be able to write-back changes to this data. 

Create a unified brand experience for each customer with the confidence that the data driving campaigns are aligned and ready to analyze. 

Are you using Salesforce Marketing Cloud Engagement today? talk to our team to learn more about the potential use cases we support.

View all integrations

Available Now

Microsoft Excel Add-In: Data Standards for Excel

Reduce errors and delight spreadsheet enthusiasts.

Excel remains a cornerstone of marketing operations—and changing teams’ tools is a big ask. With our new Microsoft Excel Add-In, teams can continue to use Excel while applying the structure, validation, and controls you rely on from Claravine.

Without ever leaving Excel, users can connect to their Claravine account templates, get in-cell guidance, validate data, and submit rows directly to your central datasets. That means fewer errors, less friction, and faster alignment across teams.

From ops and data teams to finance and business users, this feature makes marketing data compliance seamless—unlocking collaboration while minimizing disruption.

Read all the details

Enhanced APIs – Now with Pick Lists

Integrate your workflows with more flexibility and control.

Managing data across tools and teams can be complex, manual, and error-prone. Claravine’s new Pick List API brings centralized control to drop-downs, drill-downs, and dependent values—enabling seamless access and updates from external applications. 

Part of our growing API offerings, this new endpoint gives developers, analysts, and platform admins the power to integrate, automate, and scale marketing data on their terms. 

Whether you’re submitting data, generating naming conventions, validating records, or syncing with downstream systems, our platform APIs which also include datasets and transactions make it easier to customize your workflow—while maintaining trust in your data.

Dig into Guides & Documentation

Snowflake Data Cloud Data Sharing

Empower faster analytics, improved BI, and more trusted insights.

With Snowflake Data Sharing, you can now enable a direct data share to deliver high-quality, standards-aligned campaign and creative metadata directly from Claravine to Snowflake. 

As data is updated in Claravine’s platform, it automatically delivers to Snowflake. By leveraging The Data Standards Cloud as your source of marketing metadata you can simplify your ETL across teams and systems.

Interested? Claravine’s Snowflake data share requires a subscription to both solutions. Request access via the listing or talk to your Claravine team.

Find Us on Snowflake Marketplace

Data Standards Dashboard (Admins)

Track Progress. Pinpoint Gaps. Optimize Your Strategy.

A strong data standards strategy takes time and coordination—so it should be easy to track progress and know where to focus next. That’s where our Data Standards Dashboard comes in.

This industry-first solution gives admins powerful visibility into how well their teams are adhering to established standards—starting with a high-level score, then diving into submissions, templates and integration activity.

With these insights, you can:

• Quickly identify what’s driving down compliance
• Prioritize where to improve
• Justify investment in efforts
• Accelerate adoption across teams

Whether you’re scaling your program or just getting started, Claravine’s dashboard helps you prove progress—and drive better outcomes with cleaner data.

And there’s more on the way! Soon, we’ll expand decision-making tools to directly tie the reach and performance of campaigns to the datasets your teams are working with. 

By bringing delivery data directly into The Data Standards Cloud, you can associate impressions and clicks to errored data – helping your users to quickly prioritize corrections, minimize wasted spend, and build a chain of custody from planning to activation, more easily identifying how assets perform.

Dive Deeper Into the Dashboard

Ready to Explore More?

We’re excited to bring these innovations to life—and even more excited to hear what you think. If you’re interested in early access, need help enabling a new feature, or just want to talk strategy, we’re here.

Want help enabling any of these features? Contact Support. New to Claravine? Our team is ready to talk.

The post New Claravine Features to Eliminate Silos & Spark Innovation appeared first on Claravine.

Why We’re Measuring and Disclosing Our Environmental Footprint

The decision to measure and disclose our environmental footprint was driven by increasing demand from our valued customers and prospects. Sustainability remains a key priority for businesses across all industries, and we’re proud to take part in conversations that lead to ongoing action around creating more sustainable business models within the marketing space.

“Despite shifting political landscapes and industry trends, our clients and prospects continue to emphasize the importance of sustainability,” said Verl Allen, CEO of Claravine. “The release of our Greenhouse Gas Emissions Inventory report reflects our dedication to transparency and accountability in our environmental practices.”

What’s in the Report

Our Greenhouse Gas Emissions Inventory report provides a detailed analysis of our direct and indirect emissions, including Scope 1, Scope 2, and Scope 3 emissions. The report also highlights our commitment to reducing our environmental impact through energy-efficient operations, responsible resource management, and sustainable business practices.

Leading by Example

By publicly disclosing our emissions, we aim to inspire other companies to prioritize sustainability and contribute to a more environmentally responsible business landscape. We believe that transparency and accountability are essential for driving progress around climate change, and we’re committed to doing our part.

The full report is available here.

The post Claravine Takes a Stand for Sustainability with Greenhouse Gas Emissions Inventory Report appeared first on Claravine.

Lehi, UT | December 5, 2024

Claravine, The Data Standards Company, today announced a suite of enhanced solutions, including a new industry metric, the Data Standards Score and an Excel add-in. The offerings are designed to empower marketers to effectively manage the increasing volume and complexity of marketing data, enabling smarter, data-driven decisions and maximizing the impact of marketing strategies.

Incomplete and inaccurate data is a major risk, yet assessing adherence to data standards has historically been difficult. The Data Standards Score offers a quantifiable measure of data quality, completeness, and structure, giving marketers the ability to evaluate their progress in eliminating metadata errors. The accompanying dashboard provides a comprehensive view of platform activity across datasets, teams, and channels, helping marketers pinpoint areas for improvement and optimize their data standards strategies.

Key Benefits of the Data Standards Score and Dashboard:

• Quantifiable Measurement: Provides a clear, objective metric for assessing adherence to data standards.
• Actionable Insights: Offers detailed visibility into data standards performance, enabling marketers to identify and address gaps.
• Improved Data Standards: Ensures data quality, consistency and accuracy.
• Smarter Decision-Making: Equips marketers to make informed, data-driven decisions.
• Amplified Marketing Impact: Enables marketers to optimize their strategies and maximize ROI.

“As data management challenges intensify in 2025, the need for robust data standards has never been clearer,” said Verl Allen, CEO of Claravine. “Our new solutions and first-of-its-kind technology provide advertisers and agencies with invaluable insights into their data, ensuring that campaigns are fueled by accurate and reliable information. These advancements demonstrate our dedication to investing in data standards and leading the industry towards a more effective future.”

To further support marketers in implementing effective data strategies, Claravine is introducing several new solutions, including an Excel add-in and evolved API capabilities, as well as streamlined data management tools. 

Excel Add-In & New API Capabilities

The new Excel add-in brings data standards into existing workflows for unparalleled convenience and productivity, enabling users to submit data directly from Excel to the Claravine platform and its various connectors with media, storage and analytics applications. This method for minimizing errors and team disruption exemplifies the innovative solutions that can be developed leveraging Claravine’s APIs. Other enhancements and additions include Dataset API support for the Claravine ID, the introduction of a List API to manage campaign parameter lists, and a Template API for efficient consumption of campaign taxonomy.

Streamlined Data Management Tools

Claravine’s streamlined data management tools accelerate the flow of valid data, empowering teams to prioritize critical tasks while maintaining data accuracy. By providing enhanced control over data movement within the platform, the solution enables automatic submission of validated data, reducing manual review burdens. This efficiency ensures that high-quality data is readily available for analysis, facilitating faster and more informed decision-making.

These innovations underscore Claravine’s commitment to equipping marketers with the tools they need to thrive in a data-driven landscape. By investing in data standards, marketers can achieve higher data quality, consistency, and actionability, ultimately driving better business outcomes. The Data Standards Score and Dashboard, Excel add-in, and additional new solutions are available now to Claravine customers. For more information, visit www.claravine.com/dec-2024-release

About Claravine

Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com.

Press Contact

Kite Hill PR for Claravine (claravine@kitehillpr.com)

The post Claravine Launches Industry-First Data Standards Metric and New Solutions to Optimize Data Quality appeared first on Claravine.

Get more from your data standards strategy, now and into the new year! 

The stakes for managing marketing data have never been higher. GenAI, personalization, and decision engines – to name a few – increasingly rely on access to rich, reliable, ready metadata. Data standards are a growing priority for teams, but it can be a struggle to assess the progress of this hard work. 

That’s why we’re thrilled to introduce a new set of tools, designed to enhance data strategy, empower teams wherever work happens, and unlock increased flexibility and speed.

Here’s a closer look at what’s included in our latest release:

• Score and report on data standards progress with the Data Standards Score and Dashboard
• Access data standards directly in Microsoft Excel with our add-in
• Gain more flexibility to build your own solutions with additional and updated platform APIs
• Get error-free data into the hands of teams and tools faster by automatically submitting valid inbound data

Score Your Data Standards Progress

A data standards strategy takes hard work! So it’s important to celebrate progress and stay smart about where to focus future efforts. But without easy access to metrics and insights, finding opportunities can be a challenge – until now. 

Our new Data Standards Score and accompanying Dashboard provide powerful, actionable insights into your team’s adherence to the data standards you’ve set. 

This industry-first metric gives admins and managers a quick look at their percent of errored data. Then, additional views let you dive deep into errors, submission activity, and data volume across templates, teams, and systems, so you can identify and address gaps quickly, maintain data consistency, and make smarter decisions.

• Data Standards Score: Quickly view the percent of non-errored submissions, available as an overall submission score and by template dataset.
• Dashboard: Dive deeper into metrics like successful and errored rows, submission activity, and integration usage to optimize your approach.
• Available Connectors: Gain visibility into additional connector options for seamless data integration.

Why does this matter? When you can quickly pinpoint errors it’s easy to determine what’s driving down compliance and how to improve. Speed up successful adoption and gain greater insight into ROI with detailed data that reinforces the impact of efforts and helps justify investments.

Access Data Standards in Excel

For many teams, Excel remains an indispensable tool and changing to a new platform or process is a tough sell. But adhering to data standards, minimizing manual errors, and governing permissions is incredibly difficult with Excel alone. 

Now, you’re no longer forced to choose between Excel or data standards. Our Microsoft Excel add-in ensures data standards are upheld even if teams continue working in Excel. 

It offers unparalleled convenience, aligning with existing workflows to minimize errors and accelerate adoption of data standards across your teams – wherever they work.

• Stay in Excel: Use the web or desktop app without disrupting current workflows.
• Sync Seamlessly: Connect to permissioned, pre-built templates, then validate and submit data directly to central datasets.
• Ensure Data Standards: Built-in picklists and validations provide in-sheet guidance.

Why does this matter? When teams can work fast with fewer errors, everyone wins! Operational teams remain on-task, and data teams and decision-makers have a higher volume of quality data, ready to use. And there’s opportunity to unlock additional use cases and points of collaboration with Excel enthusiasts across your company and partners.

Gain flexibility to build your own solutions

We work hard to make our platform work for a variety of needs. However, sometimes teams or tools have unique requirements. So, in the same way we built the Excel add-in using our platform APIs, we’re committed to giving our customers and partners the same flexibility. 

Whether you’re accessing the platform to integrate data standards into your workflows and data lake, creating bespoke solutions for campaigns and orchestration, or seamlessly integrating with partners, The Data Standards Cloud API can help.

New and updated APIs include:

• Dataset API: Now includes support for the Claravine ID.
• List Management API: Query and update campaign parameter lists effortlessly.
• Template API: Access template definitions to align with your campaign taxonomy.

Accelerate the readiness of error-free data

Finally, ever feel like you can get data quickly or accurately, but not both? Our new feature can help!

Opting to automate the submission of valid inbound data moves rows of error-free data directly to your datasets and straight to outbound destinations – no review needed.

• Template-Specific Configuration: Control which datasets use automatic submission.
• Cleaner Pending View: Teams focus only on errored data.
• Submission Tracking: Automatically submitted data is tracked for visibility.
• Notifications: Get email summaries of automatically submitted and pending data.

This helps eliminate bottlenecks, freeing up time for teams to focus on other important work, and creating faster time to data value when error-free data is ready where you need it.

Elevate and extend marketing data excellence

Together, these solutions provide a holistic framework for improving data quality, aligning teams, and driving better decisions.

If you’re not yet a Claravine customer, get in touch to learn more today.

The post 4 new ways to speed, deepen, and extend marketing metadata value appeared first on Claravine.

The post Claravine Ranked Number 479 Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500™ appeared first on Claravine.

Experts including Lauren Fisher from Advertiser Perceptions, Natasha Templeton from AWS, Parvati Vaish from Havas Media Network, and Annie Stickney from JPMorgan Chase shared their experiences and insights on why establishing clear data standards is critical for achieving better ROI, enhancing AI efforts, and reducing business risks. 

Here are eight big takeaways from our conversation. Scroll down to watch.

1. Start with Use Cases, Not Standards

A common mistake is to implement data standards for the sake of compliance rather than aligning them with clear use cases. As Parvati Vaish advised:

“Start with use cases—what you’re trying to accomplish. That way you start with the right idea and build toward the end goal.”

Identifying specific business needs first helps teams understand what data they need, how it should be organized, and who will use it, making the adoption of standards more meaningful and aligned with business goals.

2. Excel Is Convenient—But It Carries Risk

Despite all the advanced tools available today, Excel is still widely used across organizations for data management. Its familiarity makes it the default choice, but it creates inefficiencies, silos, and privacy risks.  Panelists like Natasha Templeton encouraged teams to start moving beyond Excel:

“Exel is an easy button. But you need to consider it from a lens of data security and privacy and everything that’s at stake—the cost of doing business there.”

To drive change, they recommended starting small—test new tools and processes with isolated use cases and build proof of value before scaling.

3. Data Standards Prevent Costly Mistakes

Annie Stickney put it bluntly: 

“Without data standards, I have lawsuits. I have millions of dollars that are worthless. With data standards, I see real-time actionable insights we can optimize on.”

When data standards aren’t in place, businesses risk financial losses, legal issues, and skewed analytics that misinform strategy. Clean, well-organized data is essential to drive real-time, actionable insights. This clarity helps optimize campaigns, improve customer experiences, and support more informed decision-making.

4. Use the 1-10-100 Principle

Natasha Templeton introduced a powerful concept for understanding the cost implications of poor data management: the 1-10-100 Principle:

• $1 to prevent a data issue,
• $10 to fix it after processing, and
• $100 to correct it once it impacts customers.

This framework – which some argue has grown to $10-$100-$1000! – underscores why investing in preventive measures is not only practical but vital. Addressing data quality issues early on saves significant time, money, and resources.

5. AI’s Success Depends on Data Quality

AI is often touted as the future of marketing and analytics, but its effectiveness is directly tied to data quality. Parvati Vaish emphasized:

“If you want to do exciting, cool, new, innovative things, but in a way that’s ethically sound, you need data standards. Because AI models can be biased. They can point you in the wrong direction for the wrong decisions if you don’t have high quality data going into them.”

Without a foundation of clean, standardized data, AI models risk amplifying biases or producing flawed outputs. Establishing data standards is not only about efficiency; it’s about making AI more reliable and impactful.

6. ROI Isn’t Just About Efficiency—It’s About People

Think this is just about data? Surprise! There is a big connection between data standards and employee satisfaction. Parvati Vaish explained that clean data not only improves ROI but also frees up talented teams to focus on strategic work rather than manual cleanup:

“There’s a return on investment in people because now you can move your brilliant minds away from handling data cleanup to more important work, like actually finding insights.”

Investing in data standards can also help retain talent by making their roles more impactful and fulfilling.

7. Find a Data Champion at the Leadership Level

Implementing data standards requires buy-in across teams, but it’s crucial to have a champion at the leadership level. Lauren Fisher noted that having someone with authority push data initiatives can help drive change faster and ensure consistent adoption:

“You need a champion at the organization, someone high up who is going to push this through.”

Having a champion not only sets the tone for adoption but also reinforces the importance of data quality as a strategic asset.

8. Leverage Your Partners for Support

Implementing data standards can be daunting, but companies don’t have to go it alone.  Natasha Templeton encouraged brands to rely on trusted partners—agencies, systems integrators, or tech providers—to facilitate the transition:

“Don’t be afraid to take off these bite-sized chunks and try new technologies. Reply on partners who can guide you and help evaluate different tools.”

Collaboration with partners can provide the guidance, tools, and proof of value needed to ensure data standardization efforts are successful and sustainable.

Data Standards as a Strategic Advantage

This year’s session underscored the importance of data standards as more than a technical necessity—they’re a strategic advantage. From preventing risks to enabling innovation and improving ROI, data standards play a pivotal role in driving modern marketing success. 

The key is to start small, align with clear use cases, and bring the right stakeholders on board. With the right foundation, businesses can unlock the true potential of their data and take a step forward in today’s fast-evolving digital landscape. 

Are you ready to start your data standardization journey? Talk to our team.

The post 8 Game-Changing Lessons from Advertising Week 2024 appeared first on Claravine.