Forward-thinking retailers have discovered a valuable opportunity hiding in plain sight: their own digital properties and first-party customer data. By transforming websites, apps, and purchase histories into advertising platforms, they’re developing additional revenue streams that complement their core business. 

While traditional retail focuses on product sales, advertising allows retailers to monetize their digital traffic and customer relationships in new ways — creating value from every visitor interaction, whether or not it results in an immediate purchase.

These retail media networks (RMNs) are exploding: according to eMarketer, they were projected to capture one-fifth of worldwide digital ad spend in 2024, raking in $140 billion.

With more than 200 RMNs now in the market, the landscape has expanded far beyond traditional retailers like Amazon and Walmart, from banking to travel to real estate: Chase, United Airlines, Marriott, and Re/Max have launched their own advertising platforms.

As this competition intensifies, simply having first-party data isn’t enough to stake a claim. To attract advertisers and their budgets, RMNs need to provide unified, transparent data that can demonstrate ROI across increasingly complex advertising environments. 

This is where data standards — the structured approach to organizing and managing marketing metadata — become the critical foundation for sustainable revenue.

Advertisers demand better data and greater reach

As retail media matures, so do advertisers’ expectations. To stay competitive, even smaller RMNs now need to provide advanced reporting, expanded reach, and precise targeting. 

Accurate, reliable data and reporting

Better measurement is at the top of most advertisers’ wishlists for RMNs. According to Skai’s 2025 State of Retail Media report, consumer goods marketing leaders would be most likely to increase RMN investment if they received improved insights and measurement innovations. 

Retailers that cannot provide accurate, consistent measurement risk losing advertising dollars to competitors who can demonstrate clear value.

Audience precision and personalization

While on-site advertising (promoting products on an owned website) provides valuable access to in-market shoppers, retailers can expand their reach with audience extension ads. This off-site advertising leverages the retailer’s first-party data to target consumer groups with relevant ads across the broader web. 

In 2025, 62% of advertisers plan to increase their off-site spending — a 21% increase from the prior year. Especially for smaller retailers who don’t have Amazon or Walmart’s massive on-site traffic, this presents a meaningful opportunity to drive revenue. 

Audience extension also offers an opportunity to tap into additional advertising budgets beyond trade and shopper marketing — but only if the audience targeting, enhanced personalization, and closed-loop measurement justifies the cost.

However, off-site advertising only multiplies the RMN’s data challenges. Each external platform (like Meta, TradeDesk, or other publisher networks) has unique interfaces, metrics, and reporting structures that must be reconciled into coherent campaign views. 

Easier said than done, and nearly impossible without advanced, automated data management. 

Audience extension through off-site advertising

While on-site advertising (promoting products on an owned website) provides valuable access to in-market shoppers, retailers can expand their reach with audience extension ads. This off-site advertising leverages the retailer’s first-party data to target consumer groups with relevant ads across the broader web. 

In 2025, 62% of advertisers plan to increase their off-site spending — a 21% increase from the prior year. Especially for smaller retailers who don’t have Amazon or Walmart’s massive on-site traffic, this presents a meaningful opportunity to drive revenue. 

Audience extension also offers an opportunity to tap into additional advertising budgets beyond trade and shopper marketing — but only if the audience targeting, enhanced personalization, and closed-loop measurement justifies the cost.

However, off-site advertising only multiplies the RMN’s data challenges. Each external platform (like Meta, TradeDesk, or other publisher networks) has unique interfaces, metrics, and reporting structures that must be reconciled into coherent campaign views. 

Easier said than done, and nearly impossible without advanced, automated data management. 

RMNs need to overcome data challenges to deliver

The truth is, for many RMNs, campaign management and reporting haven’t matured to the level advertisers expect. 

Instead, retailers rely on a maze of spreadsheets and manual processes. Account managers manually download audience segments, upload them to various platforms, then individually collect performance data across systems before attempting to clean data and create coherent reports.

According to Forrester senior analyst Nikhil Lai, “Each RMN has tons of advertisers, so when media management is manual, it creates a lot of low-level labor that could be better spent on capabilities such as analytics.”

These manual processes create significant data management challenges: preventing timely and unified reporting, undermining personalization, and complicating audience extension.

Siloed data prevents unified reporting

With campaign data scattered across multiple platforms and spreadsheets, creating the unified reporting that advertisers demand becomes a pipe dream. Reconciling performance data requires extensive manual intervention — especially when different account managers or teams use inconsistent naming conventions for campaigns, audiences, and creative assets. 

Without centralized, standardized data, networks can’t efficiently answer basic questions like: “How did this campaign perform across all channels?” or “Which audience segments drove the highest conversion rates?” 

This doesn’t fly with advertisers, who cite concerns about data accuracy (44%) and extensibility (43%) as their top challenges to measuring incrementality in retail media — a critical metric for proving ROI.

Product and inventory data disconnects hurt campaign performance 

Beyond campaign data silos, many RMNs struggle with disconnected product and inventory information. When advertising systems operate separately from supply chain and inventory management, campaigns continue promoting products that are out of stock, hotel rooms that are full, or flights that are overbooked. 

This disconnect creates poor customer experiences and directly impacts ROI. Advertisers pay for clicks and impressions that can’t convert because the promoted products simply aren’t available. For commerce media networks in particular, where ads are directly tied to specific inventory, these data silos can significantly undermine campaign effectiveness and advertiser confidence.

Fragmented data makes personalization unscalable

The sophisticated audience precision that advertisers demand requires meticulously managed data. But when product categories, customer segments, and campaign elements are named or organized inconsistently, maintaining granular audience segments becomes unmanageably complex.

If RMNs can’t clearly understand the connections between customers, it isn’t possible to create targeted audience segments and serve them with tailored ads.

Inconsistent metadata complicates audience extension

When extending audiences to external platforms, inconsistent metadata creates significant complications. If audience segments are defined differently across platforms or campaigns lack standardized naming conventions, it becomes difficult to track which audiences are exposed to which messages across which channels.

This data fragmentation directly undermines off-site advertising capabilities and hampers RMNs’ ability to drive revenue. 

At the heart of each of these challenges lies the same fundamental issue: a lack of consistent data standards that can bring order to the increasingly complex world of retail media.

Key components of effective RMN data standards

Data standards help address all of these challenges — and meet these opportunities — by applying consistent marketing metadata at scale for retail media networks. Practically, that looks like:

• • Campaign naming conventions: A standardized — and automatically enforced — approach to naming campaigns ensures consistency across platforms and enables automated reporting.
  • Cross-channel audience definition consistency: When audience segments are defined consistently across channels, retailers can provide accurate reach and frequency reporting.
  • Creative asset management: Standard tagging conventions enable retailers to track which creative elements perform best across campaigns.
  • Platform integration standards: Establishing standard processes for metadata flowing between the retail media network and advertising platforms ensures consistent implementation.
  • Agnostic data environment: A neutral data platform that facilitates secure data sharing with advertisers and media partners — while maintaining governance and without creating dependencies on specific vendor ecosystems.

As Jim Warner, Global Field CTO for Retail at Snowflake explains, “Effective retail media networks need a central, cloud-based data platform that can seamlessly connect disparate data sources while maintaining data governance and security. This allows retailers to unify campaign data without creating new silos, and future-proofs retail media data as their tech stack evolves.”

By implementing these data standards, retailers can transform their data from a management headache into a competitive advantage — a particularly critical shift as the market enters its next phase.

The standards-driven future of retail media

The gold rush heyday of RMNs may already be waning. 

As analyst Eric Seufert tells Modern Retail, “There’s a limit to how many of these the market can support, and we might be approaching that.” According to eMarketer, more than half of US advertisers say they’re willing to work with a maximum of four retail data partners. 

Investing in an organized, structured approach to data enrichment helps retailers stay ahead of the curve. Implementing proper data standards today puts an RMN in a better position to scale efficiently, attract premium advertisers, tap into larger advertising budgets, and compete effectively against larger players.

Ready to discover how data standards can power your retail media network? Talk to our team to learn more. 

The post Why Data Standards Are Essential for Retail Media Networks appeared first on Claravine.

One year after receiving SOC2 Type I, Claravine Achieves Additional Third-party Validation for Data Standardization Practices.

Lehi, U.T. July 20, 2022 – Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud®, announced that it has completed its SOC 2® Type II compliance examination. Achieving SOC 2 compliance is a significant milestone for Claravine, as it demonstrates the company’s commitment to the industry’s highest standards for managing data.

Claravine successfully completed the Service Organization Control (SOC) 2 Type II audit and received its compliance certification just one year after the company attained its SOC 2 Type I certification. SOC 2 Type II is a step beyond SOC 2 Type I in that it describes the internal control policies an organization has in place at a single point in time and describes their suitability, as well as tests those over time, typically a 12-month period.

A rigorous compliance standard developed by the American Institute of Certified Public Accountants (AICPA), SOC 2 is designed to specify how organizations should manage customer data. Through the process an organization’s internal controls for privacy and information security are examined, assessing compliance at a specific point in time. SOC 2 compliance certification is recognized globally for its rigor in the review of organizations’ systems and controls. It affirms that Claravine’s practices, policies, procedures and operations meet the SOC 2 standards for security and data protection.

Founded in 2012, Claravine empowers a proactive approach to data by activating standards across people and technology – bridging the silos that limit speed and decisions. The company has forged successful partnerships with well-known Fortune 1000 companies such as Under Armour and Ancestry and is currently working with a quarter of the Fortune 100. With a collaborative user interface and strategic integrations with top customer experience platforms such as Adobe and Google, The Data Standards Cloud helps global organizations define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased ROI.  

“From our start, we’ve been focused on building credibility with our clients by investing in our people and technology and holding ourselves to the highest standards in data integrity,” said Verl Allen, CEO, of Claravine. “We know that our audience relies on trusted third-party reports to supplement their own research when considering technology investments. This is why we are committed to enlisting independent testing and auditors like SOC 2 to demonstrate how our Data Standards Cloud can be fully trusted.” 

In addition to achieving SOC 2 Type II compliance, Claravine is having a landmark year with milestones including an additional $16 million in Series B funding, hiring an influx of new engineers and being named a “Momentum Leader” and “High Performer” in the Spring 2022 G2 Rankings. 

Claravine is on track to meet its ambitious growth goal of doubling its revenue this year, accelerating product development, and investing in its integrations to automate data standards across digital experiences. 

2024 Update: We are thrilled to announce that Claravine has again achieved SOC 2 Type II compliance. This achievement reinforces our dedication to the industry’s highest standards for managing data.

2025 Update: Building on the foundation of trust, Claravine has successfully completed another year of stringent compliance reviews and again received SOC 2 Type II compliance . This ongoing achievement highlights Claravine’s reliability and dedication to upholding the highest standards for data management in the industry.

About Claravine

Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to data by activating standards across people and technology, bridging the silos that limit speed and decisions across digital experiences. That’s why a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. 

For more information, visit www.claravine.com.  

About SOC2 Compliance

Service Organization Control (SOC) 2 is an IT auditing program developed by the AICPA (American Institute of Certified Public Accountants) to evaluate the systems, policies and controls an organization uses to process data and to verify the suitability of this design and ensure security protocols are in place to protect the data.  SOC 2 is the industry gold standard for data security and has become a requirement for vendors working with large enterprises.  SOC 2 provides a means by which companies are able to certify that their vendors meet their own corporate governance and risk management requirements.

Feel free to visit the AICPA website to learn more about SOC 2.

PR Contact:

Maggie Stasko
Account Manager
Kite Hill PR
maggie@kitehillpr.com 

The post Claravine Strengthens Commitment to Data Integrity by Achieving SOC 2 Type II Compliance appeared first on Claravine.

At Claravine, we’re always looking ahead—building the tools that help teams move faster, work smarter, and stay aligned across an increasingly complex marketing ecosystem.

And we’re excited to announce a set of new capabilities designed to do just that.

Our latest features unlock smarter workflows by breaking down data barriers through automation and AI, providing solutions for global flexibility, empowering decision-makers, embedding Claravine where teams work, and expanding ecosystem impact.

Whether you’re managing taxonomies across regions, syncing data between systems, eager for additional insights, or looking to meet teams where they work—there’s something here for you.

Available for Early Access

Taxonomy Translation

Automatically Translate and Align Taxonomies

If your role includes ensuring taxonomy consistency across your multiple clients, agencies or brands, how do you harmonize all of this into a single source of truth? Right now, it’s probably a highly manual process – one that can be time consuming and error-prone, slowing down your work and progress toward aligned, ready-to-use data. 

Our new taxonomy translation capabilities streamline this complexity by using LLMs to automate the mapping, alignment, and transformation of taxonomies. Whether you’re standardizing across brands, migrating taxonomies, or aligning global and regional structures, Claravine uses AI-driven translation to match and validate and then puts you in the driver’s seat to review the output—reducing manual work, improving data quality, and accelerating time to insight.

Perfect for agencies and brands alike, this solution makes it easier to collaborate, measure consistently, and scale operations across clients, teams, and tools.

Explore the feature

Connector: Salesforce Marketing Cloud Engagement

Inbound integration available for early access, with outbound coming soon!

Our newest connector enables automatic syncing between Salesforce Marketing Cloud Engagement and The Data Standards Cloud. 

We are able to bring data from Salesforce Marketing Cloud Engagement into the Claravine platform including campaign, journey, and asset objects. And with outbound coming soon, you’ll also be able to write-back changes to this data. 

Create a unified brand experience for each customer with the confidence that the data driving campaigns are aligned and ready to analyze. 

Are you using Salesforce Marketing Cloud Engagement today? talk to our team to learn more about the potential use cases we support.

View all integrations

Available Now

Microsoft Excel Add-In: Data Standards for Excel

Reduce errors and delight spreadsheet enthusiasts.

Excel remains a cornerstone of marketing operations—and changing teams’ tools is a big ask. With our new Microsoft Excel Add-In, teams can continue to use Excel while applying the structure, validation, and controls you rely on from Claravine.

Without ever leaving Excel, users can connect to their Claravine account templates, get in-cell guidance, validate data, and submit rows directly to your central datasets. That means fewer errors, less friction, and faster alignment across teams.

From ops and data teams to finance and business users, this feature makes marketing data compliance seamless—unlocking collaboration while minimizing disruption.

Read all the details

Enhanced APIs – Now with Pick Lists

Integrate your workflows with more flexibility and control.

Managing data across tools and teams can be complex, manual, and error-prone. Claravine’s new Pick List API brings centralized control to drop-downs, drill-downs, and dependent values—enabling seamless access and updates from external applications. 

Part of our growing API offerings, this new endpoint gives developers, analysts, and platform admins the power to integrate, automate, and scale marketing data on their terms. 

Whether you’re submitting data, generating naming conventions, validating records, or syncing with downstream systems, our platform APIs which also include datasets and transactions make it easier to customize your workflow—while maintaining trust in your data.

Dig into Guides & Documentation

Snowflake Data Cloud Data Sharing

Empower faster analytics, improved BI, and more trusted insights.

With Snowflake Data Sharing, you can now enable a direct data share to deliver high-quality, standards-aligned campaign and creative metadata directly from Claravine to Snowflake. 

As data is updated in Claravine’s platform, it automatically delivers to Snowflake. By leveraging The Data Standards Cloud as your source of marketing metadata you can simplify your ETL across teams and systems.

Interested? Claravine’s Snowflake data share requires a subscription to both solutions. Request access via the listing or talk to your Claravine team.

Find Us on Snowflake Marketplace

Data Standards Dashboard (Admins)

Track Progress. Pinpoint Gaps. Optimize Your Strategy.

A strong data standards strategy takes time and coordination—so it should be easy to track progress and know where to focus next. That’s where our Data Standards Dashboard comes in.

This industry-first solution gives admins powerful visibility into how well their teams are adhering to established standards—starting with a high-level score, then diving into submissions, templates and integration activity.

With these insights, you can:

• Quickly identify what’s driving down compliance
• Prioritize where to improve
• Justify investment in efforts
• Accelerate adoption across teams

Whether you’re scaling your program or just getting started, Claravine’s dashboard helps you prove progress—and drive better outcomes with cleaner data.

And there’s more on the way! Soon, we’ll expand decision-making tools to directly tie the reach and performance of campaigns to the datasets your teams are working with. 

By bringing delivery data directly into The Data Standards Cloud, you can associate impressions and clicks to errored data – helping your users to quickly prioritize corrections, minimize wasted spend, and build a chain of custody from planning to activation, more easily identifying how assets perform.

Dive Deeper Into the Dashboard

Ready to Explore More?

We’re excited to bring these innovations to life—and even more excited to hear what you think. If you’re interested in early access, need help enabling a new feature, or just want to talk strategy, we’re here.

Want help enabling any of these features? Contact Support. New to Claravine? Our team is ready to talk.

The post New Claravine Features to Eliminate Silos & Spark Innovation appeared first on Claravine.

Maximize the assets used by brands and agencies in your martech stack.

If the title of this blog didn’t catch your attention, what if I told you that 50% of inactive assets equates to over $90 billion in waste for Marketers globally? (techreport.com, Marketing Insider Group)

Additionally, 76% of companies cannot easily find and store assets and 79% of companies find it difficult to measure content performance and gather insights (McKinsey). And with 50% of marketers creating at least 10 different web experiences for their audiences across various channels (Gartner), there’s a growing problem that few marketers have the tools to address. 

Data relationships are easily lost across the campaign process, making it difficult to measure the performance of content and creative assets. But this waste doesn’t have to be a part of your reality.

Claravine enables you to measure if assets are activated, and if they’re reused. We create and maintain an end-to-end creative chain of custody, meaning metadata stays intact across planning, creation, activation, delivery, and all the way to reporting so that you can measure performance.

How? After generating unique Content IDs, Claravine creates asset similarity scores, allowing for the identification and comparison of assets across  the content supply chain.

Using AI computer vision, Claravine’s technology analyzes an asset — its size, shape, orientation, quality, composition, aboutness — and assigns a Content ID that uniquely identifies that specific asset. This is important as the ID can detect, locate, track and compare content and creative that is the same anywhere it appears across your datasets and your martech ecosystem – enabling clean-up, validation and connection of data. The Claravine Content ID will be maintained as the global source of truth even if an asset name, URL or metadata were to change.

Step 1

Connect your Digital Asset Manager (DAM) – where you store and organize all your creative assets for your ads i.e. your media files like images, videos, and logos – to Claravine’s platform. We can connect to a variety of DAMs, including Adobe Experience Manager, and can generate unique Content IDs for all your creative assets. This step is already helpful to duplicate your asset in your DAM.

Step 2

Connect your ad platforms, including Meta, Google Campaign Manager 360, and Google Display and Video 360 to the Claravine platform. 

Step 3

Claravine AI generates Content IDs for assets & content activations wherever that asset appears.

Step 4

Content IDs assigned to each asset wherever it appears can be sorted, matched and compared across every system and phase of work.

Step 5

The result? You’re finally able to analyze your content activation and identify where waste has occurred. Instead of assets sitting unused and adding to the asset pile, you can correct, fix and reuse assets to maximize what’s created and used  by brands and agencies, by channel, and end-to-end in your martech stack.

How are Content IDs generated by Claravine AI?

We use Claravine AI’s computer vision to analyze an asset — its size, shape, orientation, quality, composition — and assign a Content ID that uniquely identifies that specific asset. In order to do so, our AI performs a cluster analysis using a vector associated with a digital asset to determine whether a new digital asset has a given relationship to a digital asset within the library of pre-existing digital assets.

The result is a unique ID for each asset available in Claravine, connecting the ID and associated metadata wherever that asset appears – from your DAM to your Ad Platforms. 

This means the same asset in your DAM or Ad Platform will be assigned the same Content ID, indicating that the asset was activated:

In Adobe Experience Manager:

In the Claravine template associated with your DAM, connected to Adobe Experience Manager:

In the Claravine template associated with your Ad Platform:

With Claravine datasets, you’ll no longer have assets sitting unused. You can correct, fix and reuse assets to maximize what’s created and used by brands and agencies, by channel, and end-to-end in your martech stack.

Interested in learning more? Start with What is the content supply chain (and how to enhance it).

The post 50% of Assets Created by Brands Are Never Activated appeared first on Claravine.

Why We’re Measuring and Disclosing Our Environmental Footprint

The decision to measure and disclose our environmental footprint was driven by increasing demand from our valued customers and prospects. Sustainability remains a key priority for businesses across all industries, and we’re proud to take part in conversations that lead to ongoing action around creating more sustainable business models within the marketing space.

“Despite shifting political landscapes and industry trends, our clients and prospects continue to emphasize the importance of sustainability,” said Verl Allen, CEO of Claravine. “The release of our Greenhouse Gas Emissions Inventory report reflects our dedication to transparency and accountability in our environmental practices.”

What’s in the Report

Our Greenhouse Gas Emissions Inventory report provides a detailed analysis of our direct and indirect emissions, including Scope 1, Scope 2, and Scope 3 emissions. The report also highlights our commitment to reducing our environmental impact through energy-efficient operations, responsible resource management, and sustainable business practices.

Leading by Example

By publicly disclosing our emissions, we aim to inspire other companies to prioritize sustainability and contribute to a more environmentally responsible business landscape. We believe that transparency and accountability are essential for driving progress around climate change, and we’re committed to doing our part.

The full report is available here.

The post Claravine Takes a Stand for Sustainability with Greenhouse Gas Emissions Inventory Report appeared first on Claravine.

Lehi, UT | December 5, 2024

Claravine, The Data Standards Company, today announced a suite of enhanced solutions, including a new industry metric, the Data Standards Score and an Excel add-in. The offerings are designed to empower marketers to effectively manage the increasing volume and complexity of marketing data, enabling smarter, data-driven decisions and maximizing the impact of marketing strategies.

Incomplete and inaccurate data is a major risk, yet assessing adherence to data standards has historically been difficult. The Data Standards Score offers a quantifiable measure of data quality, completeness, and structure, giving marketers the ability to evaluate their progress in eliminating metadata errors. The accompanying dashboard provides a comprehensive view of platform activity across datasets, teams, and channels, helping marketers pinpoint areas for improvement and optimize their data standards strategies.

Key Benefits of the Data Standards Score and Dashboard:

• Quantifiable Measurement: Provides a clear, objective metric for assessing adherence to data standards.
• Actionable Insights: Offers detailed visibility into data standards performance, enabling marketers to identify and address gaps.
• Improved Data Standards: Ensures data quality, consistency and accuracy.
• Smarter Decision-Making: Equips marketers to make informed, data-driven decisions.
• Amplified Marketing Impact: Enables marketers to optimize their strategies and maximize ROI.

“As data management challenges intensify in 2025, the need for robust data standards has never been clearer,” said Verl Allen, CEO of Claravine. “Our new solutions and first-of-its-kind technology provide advertisers and agencies with invaluable insights into their data, ensuring that campaigns are fueled by accurate and reliable information. These advancements demonstrate our dedication to investing in data standards and leading the industry towards a more effective future.”

To further support marketers in implementing effective data strategies, Claravine is introducing several new solutions, including an Excel add-in and evolved API capabilities, as well as streamlined data management tools. 

Excel Add-In & New API Capabilities

The new Excel add-in brings data standards into existing workflows for unparalleled convenience and productivity, enabling users to submit data directly from Excel to the Claravine platform and its various connectors with media, storage and analytics applications. This method for minimizing errors and team disruption exemplifies the innovative solutions that can be developed leveraging Claravine’s APIs. Other enhancements and additions include Dataset API support for the Claravine ID, the introduction of a List API to manage campaign parameter lists, and a Template API for efficient consumption of campaign taxonomy.

Streamlined Data Management Tools

Claravine’s streamlined data management tools accelerate the flow of valid data, empowering teams to prioritize critical tasks while maintaining data accuracy. By providing enhanced control over data movement within the platform, the solution enables automatic submission of validated data, reducing manual review burdens. This efficiency ensures that high-quality data is readily available for analysis, facilitating faster and more informed decision-making.

These innovations underscore Claravine’s commitment to equipping marketers with the tools they need to thrive in a data-driven landscape. By investing in data standards, marketers can achieve higher data quality, consistency, and actionability, ultimately driving better business outcomes. The Data Standards Score and Dashboard, Excel add-in, and additional new solutions are available now to Claravine customers. For more information, visit www.claravine.com/dec-2024-release

About Claravine

Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com.

Press Contact

Kite Hill PR for Claravine (claravine@kitehillpr.com)

The post Claravine Launches Industry-First Data Standards Metric and New Solutions to Optimize Data Quality appeared first on Claravine.

Get more from your data standards strategy, now and into the new year! 

The stakes for managing marketing data have never been higher. GenAI, personalization, and decision engines – to name a few – increasingly rely on access to rich, reliable, ready metadata. Data standards are a growing priority for teams, but it can be a struggle to assess the progress of this hard work. 

That’s why we’re thrilled to introduce a new set of tools, designed to enhance data strategy, empower teams wherever work happens, and unlock increased flexibility and speed.

Here’s a closer look at what’s included in our latest release:

• Score and report on data standards progress with the Data Standards Score and Dashboard
• Access data standards directly in Microsoft Excel with our add-in
• Gain more flexibility to build your own solutions with additional and updated platform APIs
• Get error-free data into the hands of teams and tools faster by automatically submitting valid inbound data

Score Your Data Standards Progress

A data standards strategy takes hard work! So it’s important to celebrate progress and stay smart about where to focus future efforts. But without easy access to metrics and insights, finding opportunities can be a challenge – until now. 

Our new Data Standards Score and accompanying Dashboard provide powerful, actionable insights into your team’s adherence to the data standards you’ve set. 

This industry-first metric gives admins and managers a quick look at their percent of errored data. Then, additional views let you dive deep into errors, submission activity, and data volume across templates, teams, and systems, so you can identify and address gaps quickly, maintain data consistency, and make smarter decisions.

• Data Standards Score: Quickly view the percent of non-errored submissions, available as an overall submission score and by template dataset.
• Dashboard: Dive deeper into metrics like successful and errored rows, submission activity, and integration usage to optimize your approach.
• Available Connectors: Gain visibility into additional connector options for seamless data integration.

Why does this matter? When you can quickly pinpoint errors it’s easy to determine what’s driving down compliance and how to improve. Speed up successful adoption and gain greater insight into ROI with detailed data that reinforces the impact of efforts and helps justify investments.

Access Data Standards in Excel

For many teams, Excel remains an indispensable tool and changing to a new platform or process is a tough sell. But adhering to data standards, minimizing manual errors, and governing permissions is incredibly difficult with Excel alone. 

Now, you’re no longer forced to choose between Excel or data standards. Our Microsoft Excel add-in ensures data standards are upheld even if teams continue working in Excel. 

It offers unparalleled convenience, aligning with existing workflows to minimize errors and accelerate adoption of data standards across your teams – wherever they work.

• Stay in Excel: Use the web or desktop app without disrupting current workflows.
• Sync Seamlessly: Connect to permissioned, pre-built templates, then validate and submit data directly to central datasets.
• Ensure Data Standards: Built-in picklists and validations provide in-sheet guidance.

Why does this matter? When teams can work fast with fewer errors, everyone wins! Operational teams remain on-task, and data teams and decision-makers have a higher volume of quality data, ready to use. And there’s opportunity to unlock additional use cases and points of collaboration with Excel enthusiasts across your company and partners.

Gain flexibility to build your own solutions

We work hard to make our platform work for a variety of needs. However, sometimes teams or tools have unique requirements. So, in the same way we built the Excel add-in using our platform APIs, we’re committed to giving our customers and partners the same flexibility. 

Whether you’re accessing the platform to integrate data standards into your workflows and data lake, creating bespoke solutions for campaigns and orchestration, or seamlessly integrating with partners, The Data Standards Cloud API can help.

New and updated APIs include:

• Dataset API: Now includes support for the Claravine ID.
• List Management API: Query and update campaign parameter lists effortlessly.
• Template API: Access template definitions to align with your campaign taxonomy.

Accelerate the readiness of error-free data

Finally, ever feel like you can get data quickly or accurately, but not both? Our new feature can help!

Opting to automate the submission of valid inbound data moves rows of error-free data directly to your datasets and straight to outbound destinations – no review needed.

• Template-Specific Configuration: Control which datasets use automatic submission.
• Cleaner Pending View: Teams focus only on errored data.
• Submission Tracking: Automatically submitted data is tracked for visibility.
• Notifications: Get email summaries of automatically submitted and pending data.

This helps eliminate bottlenecks, freeing up time for teams to focus on other important work, and creating faster time to data value when error-free data is ready where you need it.

Elevate and extend marketing data excellence

Together, these solutions provide a holistic framework for improving data quality, aligning teams, and driving better decisions.

If you’re not yet a Claravine customer, get in touch to learn more today.

The post 4 new ways to speed, deepen, and extend marketing metadata value appeared first on Claravine.

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