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Learn how to transform marketing data.
Blog
October 23, 2024
5 Hidden Benefits of Data Standards in Regulated Marketing
Most enterprise marketers are intimately familiar with the challenges of tagging, tracking, serving, and measuring content across its lifecycle. An all-too-recognizable maze of siloed teams, manual handoffs, and barely connected technologies prevents…
Blog
October 19, 2024
A Query on Using Query Strings/Parameters
Blog
October 16, 2024
Advertiser Perceptions Research Shows US Advertisers See an Average 33% Increase in ROI with Data Standards
Blog
September 24, 2024
Claravine Enhances Content & Creative Management with New AI Capabilities
Blog
September 23, 2024
Capabilities for Detailed, Connected Asset Metadata
Blog
September 23, 2024
From Overload to Order: Thriving with Content & Creative Metadata
Data Governance
September 21, 2024
Expert Tips on Database Naming Conventions
Taxonomy & Metadata
September 14, 2024
Is Your Enterprise Marketing Metadata Management on Track?
Digital Marketing
September 14, 2024
What Is Data Quality Management: The Missing Link in Your Marketing
Data Governance
August 18, 2024
What Is Digital Asset Management and Why You Need It Now
Data Governance
August 14, 2024
6 Pillars of Data Quality (+ Examples) for Better Business Growth
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