1.0Claravinehttps://www.claravine.comrich600338<blockquote class="wp-embedded-content" data-secret="ZBMxkmj8D6"><a href="https://www.claravine.com/tracking-first-newsletter-nov-15-2017/">Claravine Newsletter: Nov 15, 2017</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.claravine.com/tracking-first-newsletter-nov-15-2017/embed/#?secret=ZBMxkmj8D6" width="600" height="338" title="“Claravine Newsletter: Nov 15, 2017” — Claravine" data-secret="ZBMxkmj8D6" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> Take a look here, to see what we’re reading and talking about. Some of the headlines:   –Marketing Analytics: Three Common Data Pitfalls Monitoring and analyzing data in a silo restricts us from insights that could give us a better understanding of what’s happening holistically, and can lead to overinterpreting certain results. For example, you’ll get a better read of your press coverage data if you look at it alongside social engagement, demand gen, and website traffic. Making data actionable doesn’t have to mean big organizational changes. Incremental steps and data sharing can yield enough results to assess the quality of your process and breed confidence to make more impactful, strategic decisions.  Forbes  (11/1/17)   –Location data beyond the marketing department: A look at 3 use cases In the next few years, mobile location data will continue to expand its impact. It will play a bigger role in the placement of stores, the pricing of real estate, even the layout of cities and transit lines.…