1.0Claravinehttps://www.claravine.comrich600338<blockquote class="wp-embedded-content" data-secret="U2OK326MUm"><a href="https://www.claravine.com/tracking-first-newsletter-sept-19-2017/">Claravine Newsletter: Sept 19, 2017</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.claravine.com/tracking-first-newsletter-sept-19-2017/embed/#?secret=U2OK326MUm" width="600" height="338" title="“Claravine Newsletter: Sept 19, 2017” — Claravine" data-secret="U2OK326MUm" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> Take a look here, to see what we’re reading and talking about. Some of the headlines:   –Measuring Marketing ROI: Are You Doing It Right? If you’re a Web Analyst, you are probably an expert on different attribution models—last-touch, first-touch, even-weighting, time decay, and so on—because most of the Web analytics vendors, such as Adobe Analytics and Google Analytics, have free attribution solutions built into their tools. Last-touch attribution is the default, and it shows which marketing channels drive sales and conversions. However, if the internal and external campaigns aren’t set up correctly (as when the same eVar is used to track both), orders generated by the external campaigns could be overridden by the internal campaigns.  Marketing Profs  (9/11/17)   –Three Ways Data Silos are Stunting Your Business Growth The biggest hurdle currently facing data managers is not how to effectively analyze and use all the data a business captures, but how to access it across multiple data silos. Data silos occur when business…