1.0Claravinehttps://www.claravine.comrich600338<blockquote class="wp-embedded-content" data-secret="d6A5SguNKU"><a href="https://www.claravine.com/tracking-first-newsletter-july-13-2017/">Claravine Newsletter: July 13, 2017</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.claravine.com/tracking-first-newsletter-july-13-2017/embed/#?secret=d6A5SguNKU" width="600" height="338" title="“Claravine Newsletter: July 13, 2017” — Claravine" data-secret="d6A5SguNKU" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> Take a look here, to see what we’re reading and talking about. Some of the headlines:   –Big Data is the Key to the Future of Multi-Device Marketing Optimizing a multi-device marketing campaign is difficult. Marketers often see only one device in their analytics reports, even though the average customer uses three to engage with them. Big data scientists are developing solutions to track customers across different platforms. When brands can recognize their customers as people, they will be able to offer the right experience in the right context as consumers switch between devices. Smart Data Collective  (5/26/17)   –How to track conversions like a pro Tracking conversions will give you a better understanding of your website’s traffic. By learning what your users are doing after they land on your site, you will be able to know whether you are driving the right type of traffic. The great news is that you don’t need fancy tools to pull this off. This article offers three…