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Taxonomy & Metadata
October 16, 2019
Why you need an enterprise marketing taxonomy [and how to build one]
In college, I volunteered in a cancer research lab. Preparing the plates, centrifuging cells, diluting treatment, pipetting into hundreds of plate wells - cell culture was a long, painstaking process. One day I labeled t…
Campaign Tracking
October 9, 2019
Why Automated Data Governance is the Missing Link in Your Media Tracking Process
Campaign Tracking
October 1, 2019
Stop Fixing Your Paid Media Analytics: How to Automate Tracking
News
July 10, 2019
Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook
Campaign Tracking
June 27, 2019
How to Govern Tracking Code Creation
Data Governance
May 7, 2019
Data Disorganization is a Big Problem
Digital Marketing
April 25, 2019
Building an Accurate View of Marketing Performance
Data Governance
April 2, 2019
The Do’s and Don’ts of Data Enrichment
Analytics
December 20, 2018
Capturing the Right Campaign Data Part 2
Analytics
December 14, 2018
Capturing the Right Campaign Data Part 1
Analytics
December 10, 2018
And It Was All Yellow
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